Privacy Policy

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Our Privacy Policy

Your privacy is very important for ABC Rent Eesti AS. We want you to feel secure when sending your personal data to us. Personal data constitutes any information that can be used for identification of a person. Personal data is data that ABC Rent Eesti AS collects for provision of its services, conclusion of the agreement, identification of a person, contacting a person, or for another purpose stated below. Processing of personal data is required for effective provision of the services of ABC Rent Eesti AS, and without provision of personal data the use of the services provided by ABC Rent Eesti AS is not possible.

We have taken technical and organizational measures to ensure protection of your data from loss, change, theft or access by third persons. Data can be accessed only by persons authorized for that.

The above principles do not apply to processing of data of legal entities. An authorized representative of a company that orders a service is the representative of the legal entity.

Our website may contain external links to websites of third parties. When you move to those websites you must comply with their privacy policy. Our privacy policy does not cover processing of personal data is the person moved from the website to another website via an external link. 

In the present informational text, we describe how we process personal data.


The purpose of collection and processing of personal data


We require data:

  • for preparation of a vehicle rent offer;
  • for confirmation of a vehicle rent booking;
  • for replying to your inquiries and provision of the information that you require;
  • for conclusion of the rental agreement, so that you can use the vehicle according to the rental agreement;
  • for provision of the service;
  • for provision of better customer support;
  • for submission of the invoice;
  • for organization of campaign games and/or competitions;
  • for preparation of reports and statistical reports for monitoring, assessment and improvement of our services;
  • for assurance of protection of our assets (GPS-based security devices installed in the rented vehicles). Please note that our goal is not to monitor your location or journey (unless it is required for achievement of the established goals), but to identify the estimated time of return of the rented vehicle or to locate a rented vehicle that was not returned or that was stolen, if necessary.


Direct marketing

If you provide a respective agreement, your personal data can be used for advertising or marketing purposes, and your data can be saved and used for direct marketing purposes. For example, you can be invited to take part in campaign games and draws, or we can send you newsletters and offers via a communication channel of your choice – mail, SMS, e-mail, social networks. Please note, that if you want to receive direct marketing materials via a social network, we will use your name, mobile phone number or e-mail address in order to contact you in the social network.

If you have disclosed to us your e-mail contact data in the course of sale of our service, we can use such contact data for direct marketing of our similar services. You have the right to prohibit further use of your data for direct marketing purposes at any time. 


What data is collected?


We collect the following data for the purposes stated above (depending on the nature of the service and the data provided by you, only a part of the data listed below can be processed):

first name and surname; personal identity code; date of birth; address; telephone; e-mail; place of residence and postal address, electronic mail address; mobile phone number; age and gender; driver’s license number; country that issued the driver’s license; validity of the driver’s license; copy of the driver’s license; data on the payment instrument; data added to the rental agreement in order to enable provision of the service; data on additional services; amount of payments made; information about location and journey of the rented vehicle.

Automatically saved information


When you use the ABC Rent Eesti AS website, certain general information that is not related to your person is saved automatically and anonymously, such as the name of the Internet service provider, the website that you visited before visiting the ABC Rent Eesti AS website, the information that you searched for or downloaded from the ABC Rent Eesti AS website, the date and time when you visited the ABC Rent Eesti AS website, and the information regarding the operating system and browser version used by you. Such data is collected and analyzed anonymously, and it is used only for the purpose of making the ABC Rent Eesti AS website more attractive and improving its content and functionality. Such data is not processed for any other purpose or forwarded to third persons.




Cookies are small text files that can be saved to the hard drive of the user of a website. Information included in cookies simplifies browsing the website and allows to use personal settings on the website. That’s why ABC Rent Eesti AS presently uses cookies on its website. Naturally, you can prevent saving of cookies on your hard drive by changing your browser settings. You can find out how to do it in the user manual of the producer of your browser.



From which sources do we collect personal data?


From you

We collect personal data that you disclosed, for example, when you booked a rented vehicle via the website, or if you participate in campaign games and/or competitions, giving your consent in comments in social networks, messages, etc.

From the GPS security device of the rented vehicle

Rented vehicles of ABC Rent Eesti AS are equipped with GPS-based security devices, and data is collected automatically.


Sharing of personal data

Service providers

In order to perform our obligations towards you, we share your personal data with companies that provide services to us, for example, to the IT company, to the company providing GPS-based administration of our fleet of vehicles, and to the audit bureau. These companies can process your personal data only according to our instructions, and they do not use it for any other purposes. They also undertake to protect your personal data according to the law and our cooperation agreement.

Internal companies of the group

We can share your personal data with respective companies of ABC Grupp, if it is required for the abovementioned purposes.


Law enforcement bodies, national and local government bodies

In order to perform our obligations under the law we can disclose your personal data to law enforcement bodies, national and local government bodies upon their request. We can also forward your personal data to law enforcement bodies, national and local government bodies for protection of our right under the law.


How do we process your personal data?


We always process your personal data within the European Union and the European Economic Area. Your personal data is not transferred or processed outside the countries located within those territories.


For how long is my personal data preserved?

Data of a customer who signed a rental agreement with us is preserved for up to 7 years according to the obligation to provide proof regarding source documents and agreements pursuant to Article 12 of the Accounting Act of the Republic of Estonia.

Personal data that you provided to us via the website, social networks, telephone, e-mail or SMS, in cases where the rental agreement with you was not concluded, or an invoice was not submitted to you, will be deleted by us once every 2 calendar years. In such case we will not delete the data before the end date of the rent stated in your booking made on the website.

All personal data related to administration of a complaint, claim or inquiry is preserved for 1 month after replying to your respective communication, however, for no longer than 2 years following receipt of a complaint, claim or inquiry. If resolution of a complaint or claim, or response to an inquiry takes longer, or if an unresolved legal dispute exists between the parties in their regard, personal data can be preserved for a longer period of time. In such case personal data is preserved for up to 1 year after resolution of the complaint or legal dispute. If the complaint is resolved by conclusion of a compromise agreement, your personal data is preserved for 3 years after conclusion of the respective agreement.

All personal data related to organization and administration of campaign games and/or competitions, and to identification and announcement of the winner, is preserved for up to 6 months after the end of the campaign. By participating in a campaign, the participant in the campaign gives his or her consent to the organizer to use his or her personal data for drawing the winners of the prizes, for receipt of the prizes, and for publication of the names of the winners by ABC Rent Eesti AS on its website and Facebook page, in media as well as in advertising and PR campaigns without any additional payments for it.  If a complaint is submitted in relation to campaign games and/or competitions, personal data can be preserved for longer. In such case personal data is preserved until the time when the complaint is resolved.

Records of the GPS-based security devices of rented vehicles are not preserved for longer than 1 calendar year, except for cases where the record contains information required for the abovementioned established purposes. In such case the record is preserved until resolution of the established problem or until the end of the respective investigation.

After expiry of the given periods we delete your personal data in a secure way, so that its relation to you can no longer be established.


Your rights

The General Data Protection Regulation provides for you a number of rights related to processing of personal data.

Access to personal data

You have the right to request from us provision of information on data, if we process personal data related to you, and in such case, you have the right to request access to personal data that we process in your regard. If you want to receive a copy of your personal data, we can send it to you via e-mail in an encrypted form in order to ensure security, adding you as the addressee of the files using your personal identity code. If you do not have technical means to open such file, or if you cannot be added as the addressee according to your personal identity code during encryption, you can receive requested documents in person or on the basis of a respective notarized power of attorney. Documents are issued only in our office during business hours under a prior agreement.

Correction of personal data

If you believe that information in your regard is incorrect or incomplete, you have the right to request that we correct such information.

Cancellation of consent

If you gave your consent to use of your personal data for direct marketing purposes, you have the right to cancel your consent to processing of personal data at any time.

Starting from 25 May you have the following rights:

Objection to data processing on the basis of justified interests

You have the right to object to processing of your personal data by us on the basis of justified interests. Nevertheless, we will continue to process your data also in case of your objection, if we have significant justified reasons to continue processing of the data. In order to use the given right, please submit to us a respective written request.


In some circumstances you have the right to request from us deletion of your personal data. This does not apply to cases where we are obliged to preserve data under the law. In order to use the given right, please submit to us a respective written request.

Restriction on processing

Under certain conditions you have the right to restrict processing of your data. In order to use the given right, please submit to us a respective written request. Please note, that, for example, due to the nature of the GPS-based security system installed in the rented vehicles, we cannot ensure that your right to object to processing of your personal data can be exercised in full extent, as all rented vehicles of ABC Rent are equipped with GPS-based security devices, and data is collected automatically, and we cannot provide the car rent service to you without use of the GPS-based security system in the rented car. 


Transferability of data

You also have the right to receive or transfer your personal data to other data processors ("transferability of data”) This right covers only the data that you provided for use on the basis of your consent or an agreement, as well as cases where data is processed automatically. In order to use the given right, please submit to us a respective written request.


Updates and changes 


Requirements to data protection can change, and in this case the changes made by ABC Rent Eesti AS become applicable. Please check from time to time that you are aware of all updates and changes.


Contact data of the company that processes your personal data

If you have any questions regarding processing of your personal data, please contact us:


ABC Rent Eesti AS, registry number 11443261

Address: Mustjuure 9, Tallinn, the Republic of Estonia

e-mail address: 


If you are not satisfied with the received reply, you have the right to submit a complaint to the Estonian Data Protection Inspectorate.

The address of the Estonian Data Protection Inspectorate is